ABOUT TOYOTA

Toyota Motor Corporation (TMC) was established in 1937. Today, Toyota operates 67 manufacturing companies worldwide. It markets vehicles in more than 170+ countries and regions worldwide.

Toyota Motor Vietnam Co., Ltd. (TMV) was established in 1995 and began producing the Corolla and Hiace in 1996. Since then, sales of Toyota vehicles have steadily increased, rising from the 1,000 vehicle level in 1997 to exceed 10,000 vehicles in 2003 and jumping to the 30,000 vehicle level in 2009.

CAMPAIGN OBJECTIVE

Launch new global tagline “Mobility for All” in Vietnam

Enhance brand trust and loyalty, especially Vietnamese youth.

Push sales in second half of 2022

TARGET AUDIENCE

Mainly married male
Salary at $ 2,500 – 5,000
Young professionals with a college degree and above
Care about environment & Social issues

WHY TOYOTA

Ever-better cars exceed customers' expectations

Enriching lives of communities: contribute to communities and mobility

Good value for money

Diverse and multiple car ranges for choices.

Strong brand strength to offer long-term values

PRODUCT LINE-UP

Toyota offers a broad range of mobility alternatives in Vietnam to provide individuals with several solutions to best meet their mobility needs.

MPV

Avanza, Veloz, Innova, Alphard
US$ 24,000 – 186,000

SUV

Raize, Corolla, Fortuner, Land Prado US$ 23,000 – 113,000

SEDAN

Vios, Altis, Camry
US$ 21,000 – 46,500

PICK-UP TRUCK

Hilux
US$ 27,000

HATCHBACK

Wigo, Yaris
US$ 14,000 – 30,000

Mobility For All

Toyota has a full range of mobility solutions to meet your individual needs. Toyota partner companies serve your needs for wheelchair-accessible vehicles and other adaptive equipment, such as hand controls and scooter lifts.

BRAUNABILITY TURNY EVO SWIVEL SEAT

is the #1 selling handicap vehicle transfer seat for SUVs, trucks, and vans that moves completely outside the vehicle and lowers it down to your desired level. This makes it easier for you to sit down or transfer from a wheelchair.

PARTNER-PROVIDED SOLUTIONS

such as lowered-floor, wheelchair-accessible Siennas. With this special adaptation, wheelchair users ride comfortably or navigate into the drivers position.

ADAPTIVE EQUIPMENT

engineered to make it possible for people with disabilities to drive or be transported comfortably in Toyota vehicles.

Social Media Components

Digital posters on social media to communicate brand value and credibility. Thereby increasing brand trust and loyalty among Vietnamese youth and driving sales in the second half of 2022.