PETUS

2021 Fall

ABOUT THIS PROJECT

MY ROLE

User Research, User Interaction, Sketching, Wireframing, Prototyping, Visual Design

TIMELINE

THE PROBLEM

Pets can reduce stress, anxiety and depression, relieve loneliness, encourage exercise and play, and even improve your cardiovascular health. Taking care of animals can help children grow more safely and actively. Pets also provide valuable companionship for the elderly.

However, people's lives are getting hectic and busy, coupled with the inconvenience caused by covid-19, which makes it even more important to provide all pet parents with a trustworthy and convenient pet care destination to to help with health tracking and supplies delivery.

THE SOLUTION

PetUs was designed to meet all above needs. It will provide innovative health tracking service, easy-to-browse interface and a handy and fast shopping experience to change the way pets and their parents live.

Research Goal AND sCRIPT

Goal 1: To learn more about how people take care of pets.

Questions:
  • What do you think of being a pet parent?
  • Where do you get pet food/ supplies?
  • Where do you gain knowledge about how to keep pets?
  • How do people decide what to feed their pets?
  • What type of service/help do you and your pet need?

Goal 2: To learn what are the pain points of caring pets as pet parents.

Questions:
  • Can you share an experience of taking care of a sick pet?
  • What have been some pain points in regards to pet care?
  • How do you track the health status of their pets?
  • How often do you take your pets for physical health check?
  • Is there any app you are using related to pets caring/ health? What do you feel about it?

INTERVIEW NOTES

Key Learnings:

  • Understood that people care about their pets so much and they feel frustrated and unacceptable when their pets get sick or dying.
  • Most of them likes to buy pet supplies online.
  • Most of them need to be remined to take their pet to get new injection or renew the insurance for  their dogs / cats.
  • They need help/instructions of caring pets especially during the training period.
  • They don’t have experiences of using a pet car application.
  • When they see a new veterinarian, it is useful to have a pet medical record.

PERSONA

Key Learnings:

From my interviews and problem-mapping, I was able to see that salespeople were experiencing their frustrations in different ways. In order to keep these diverse perspectives in mind, I created two personas

Melissa

AGE 41
OCCUPATION Teacher
INCOME Less than 80K
STATUS Single
LOCATION San Francisco
Pet A cat and a dog

ABOUT
Melissa likes to spend her time with her cat and dog. In particular, she loves the feeling that she is the whole world of her pets. She like to buy thing for her pets. However, her schedule is tight and busy. Sometimes she for gets to take her pets to see vets or renew insurance for them.

FRUSTRATIONS
● Hard to remember the injection dates
● No efficient health care in less time
● Pets get sick often
● Busy work is reducing her time to buy pet supplies

NEED
● Online pet supply store
● Health app for pets with reminders

PERSONALITY
Freewheeling, Sociable, Optimistic

CURRENT FEELINGS
Worried, Busy, Tired

User Journey Map

User Flow - Sketch

To visualize the final product I sketched down possible solutions.

WIREFRAME

Low Fidelity
Medium Fidelity

hi-fidelity Figma prototype

STYLEGUIDE

App Logo
Brand Colors
Other Icons
State Colors
Black Colors
Typeface
Aa
Heading
Line height and paragraph spacing
for heading is    1.1 x font size
Inter
Google Fonts
Weight

Heading

Heading 2

Heading 3

Heading 4

Heading 5

Font size
48 px
36px
24 px
16px
14 px
Line Height
61.6 px
52.8 px
44 px
35.2 px
26.4 px

KEY FEATURE

Make Appointments

It is convenient and necessary for pet parents to set up reminders for important pet sign-in or office visits to relieve their frustration of forgetting those important events on busy days.

415. 231.8131
gyyashley@gmail.com
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